Your 7-Step Guide to an Irresistible Offer – Creating Demand by Knowing Exactly What your Tribe Wants
The Overwhelm of Getting Started – and how you can help
When you’re just getting started in business, everything is an obstacle. Figuring out how to create an email list, what a lead magnet is, how to set up a website, creating demand for your offer, how to get content to people who purchase it, and how to collect payments. Couple those tech and content issues with the need to be on social media, and it can become overwhelming very quickly.
I want to you to close your eyes for a moment and remember what that was like. Or, maybe you’re feeling it right now. On one hand it’s super frustrating to be overwhelmed, but on the other hand it gives you the perspective you need to relate to your clients.
When people seek your wisdom in whatever it is – to create the perfect beach body, to learn how to write their first book, to learn how to overcome their debt, or to figure out how to get their own first clients – they are typically starting from a place of overwhelm and frustration. But they are also in a place of hope: they want to take positive action to see tangible results. So your goal is to start at their level and help them take those first baby steps to get some quick wins. Wins create momentum, and help people to keep going.
So how do you go about creating demand that is irresistible? How do you design a product that addresses those frustrations and becomes the perfect offer that directly meets your tribe’s needs?
We often assume that those who need our help are further along that then really are. After all, you’ve overcome those initial hurdles yourself and now they seem so tiny, so miniscule. Certainly it was just you who was overwhelmed, right?
Consider your target audience, your tribe, your peeps, your ideal clients – and find them. Talk with them. Hang out with them online. Ask them questions.
But it’s not as easy as all that, is it? You may have heard that advice before, but you’re not sure where to start.
How to create demand by knowing exactly what your tribe wants:
- Start by creating a Word or text document where you will copy keywords, phrases used by others, questions you found valuable, and titles to remember. Keep this document open as you go through this exercise.
- Next, use Google Keywords. Watch this video below to get an idea of how to do this. Yes, you have to start a campaign to get to the keyword tool, but as soon as you start it you can cancel it. Then you are in:
- With those keywords, go to Amazon.com and search books in that genre. Look at some of the bestsellers, and review their table of contents. What are they reviewing? Examine the reviews of those bestsellers. What are people saying who left 2 and 3 star reviews? Their comments often reveal something that they wish had been in the book, and that can be an area you can tackle.
- Use this same approach on Udemy.com. What courses are in your niche, and what topics do their videos cover? What do the reviews say about the content and what could be added to make it even more complete?
- Next, turn to Reddit.com. Create an account under any username, so that you can remain anonymous if you wish. Search Reddit for subreddits (sort of like groups on Facebook) that are in your niche. People are exceedingly open, honest, and oftentimes rude on Reddit, which can work to your advantage. Comments are rarely sugarcoated, and you want real emotions. Participate in a subreddit by answering some questions that redditors pose. When you feel ready, post your own question to this group of people who are in your niche. Take notes on the answers that you receive. Copy any phrases used that seem particularly important to remember. You will need these later!
- Finally, go to Facebook. You may already have some Facebook groups where you spend your time, but I encourage you to search for additional groups based on the new keywords you have found. Read the questions posed by members. Note any phrases like, “I wish that I could…” or “I need help with…” or “Does anyone know how to….?” If you have specific topic within your niche, such as “green smoothies” for beach body coaches, you could even search that term inside of a group (using the search bar on the right just under the group cover photo) to see what members are asking. Copy the phrases and expressions used.
Bonus Step: If you are willing, and if it is allowed in the group rules, post a request to interview members in the group who would be willing to talk about what kinds of problems or obstacles they have within your niche. Indicate that this is not an opportunity for you to sell them something, because it is very much not. You are there to talk, listen, and learn. Ask them also if there are particular websites where they get most of their information. If those websites have forums, that can become a valuable place for you to be present and network with others. Use Skype or Zoom or whatever conference technology you have to conduct this interview. Take notes and jot down key phrases that the person uses. This can be valuable information later.
- By now you should have a great deal of information, including keywords that are optimized for ranking on the web, topics that are covered by those creating content in your niche, questions asked by those wanting to improve themselves in your niche, the expressions and phrases that they use, and even websites where they hang out online.
Your goal now is to consider how best to utilize this information. Is it in creating a product? Writing a blog post? Designing your first lead magnet? Starting a podcast? Hosting a webinar? Do something with it! Don’t let this great information just sit on your desktop.
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